The launch of TAT (Trend & Tradition) will be an important turning point in our fashion history.

Normally people choose famous designers’ brands for quality and fashion. But we chose deliberately to

go without a single renowned designer, but to collaborate with a group of young start-up designers so

that our brand can be more flexible to keep up with the diverse demands of people for new things.

Throughout every step of our journey, we will work closely with you, our customers to present you with

better, more stylish products every season, as you are our source of inspiration from the beginning.

We want you to walk with us in this journey of creating a new brand made only for you.